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THBD Monthly Lunch & Learn Webinar

April 30, 2019 @ 12:00 pm - 1:00 pm

“Pricing Medical Devices: It Doesn’t Matter What It Costs, It Matters What It’s Worth”
Featuring:Mike Lawson, Managing Director, Pinnacle Pricing, LLC.

Pricing medical devices can be lucrative, but getting the price right is a challenge even for the most savvy organization. Laws and regulations prevent the communication of economic value unless comprehensive studies support the proposition, and value analysis committees often control the process for pricing new products. Unless clear market segmentation and corresponding pricing structures are used, Health Care Compliance may prevent selling items of value. Do you have the tools to make the most from your pricing strategy? Learn how to segment the market, develop the right offerings and price medical device products to sell!

Mike Lawson is Managing Director of Pinnacle Pricing, LLC and consults with clients on topics ranging from pricing strategy to market segmentation to new product development. Mike has worked across a wide range of industries including software, industrials, pharmaceuticals and medical devices. Mike has co-authored several white papers on pricing and frequently speaks at industry events.

RSVP to tamia@templebioscience.org by Monday, April. 29, no later than 3:00 p.m. to join us on location at THBD:
1802 South First Street, Temple, Texas 76504


April 30, 2019
12:00 pm - 1:00 pm


Temple Health & Bioscience District
1802 South 1st Street
Temple, TX 76504 United States
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