As the effects of COVID-19 limit in-person meetings, many businesses are faced with a common challenge: How can you convey the impact of your business model or product without these interactions? One key to success is the ability to quickly and professionally create videos that cut through the noise to tell your brand’s story in an engaging way. During this session, Randall Harju will employ more than 35 years’ experience in event and trade show marketing to share the what, when, why, how and where of video marketing. In addition to tips and tricks, he will offer suggestions to help businesses of all sizes advantageously embrace video technology as part of a successful marketing strategy.

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