Presentation Description: Pricing medical devices can be lucrative, but getting the price right is a challenge even for the most savvy organization. Laws and regulations prevent the communication of economic value unless comprehensive studies support the proposition, and value analysis committees often control the process for pricing new products. Unless clear market segmentation and corresponding pricing structures are used, Health Care Compliance may prevent selling items of value. Do you have the tools to make the most from your pricing strategy? Learn how to segment the market, develop the right offerings and price medical device products to sell!