Presentation Description: During this webinar, learn about the fundamental issues that drive success in medical technology innovation. How do you develop a successful reimbursement strategy? Join our Lunch & Learn to find out! It is vital to integrate this work with regulatory and clinical planning. This presentation is a truncated version of a masters level class Mr. Black teaches at the University of Minnesota. About the Speaker: Ed Black joined NAMSA in 2019 to build a Global Reimbursement Department after managing his own reimbursement consultancy for 10 years. Prior to that, he worked for more than 25 years in medical management and hospital and physician relations within the Blue Cross Blue Shield system and served on two national advisory boards. He was honored with the 1995 Outstanding Contribution to the Healthcare Industry award by the Medical Alley Association. In addition to lecturing internationally, Mr. Black is an adjunct faculty member in the University of Minnesota Master of Science in Medical Device Innovation Program and Reimbursement Advisor to the University of Minnesota Office for Technology Commercialization.