Presentation Description: Determining the right price for your product or service can be tough. Price too high, and you’ll never earn a customer’s business. Price too low, and you’ll leave profits on the table. Determining the right way to price makes a difference. Sometimes a subscription model makes sense, while other times a flat fee or price is the better option. During this month’s webinar, attendees will learn how to price new products and services, which pricing model to follow, and the pathway to change pricing models as your business grows and matures. About the

Speaker: Mike Lawson is Managing Director of Pinnacle Pricing, LLC and consults with clients on topics ranging from pricing strategy to market segmentation to new product development. Mike has worked across a wide range of industries including software, industrials, pharmaceuticals and medical devices. Mike has co-authored several white papers on pricing and frequently speaks at industry events.

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